Looking back at what we expected from the emerging Social CRM landscape 10 years ago and what actually happened. A journey through Microsoft’s efforts in embedding social into the core features of what still used to be called Dynamics CRM.
In case you missed the big news last week, Microsoft has acquired a company called Parature. Similar to the two marketing related service providers MS has bought earlier, Marketing Pilot and Netbreeze, this latest acquisition is intended for expanding the footprint of Dynamics CRM on the customer service side. It’s been no secret that this […]
A significant share of Dynamics CRM systems tend to be implemented for B2B sales scenarios. In the age of social selling, digging up information about the person you’re about to call will quite often involve looking up his or her LinkedIn profile. With this in mind, surely everyone’s running a tight integration between their customer […]
Edit 2012-06-25: it has now been confirmed, Microsoft has acquired Yammer. The rest of the post is still valid, so please do read on. There’s a rumor going around as of June 14th that Microsoft is about to buy Yammer for over $ 1 billion. While Yammer is not strictly speaking about CRM or even […]
Full disclosure: I didn’t actually physically attend Microsoft Convergence 2012 in Houston, Texas. However, that doesn’t mean you have to feel left in the dark, thanks to the immersive experience that is the social web of our times. With live webcasts, near-live blogging and some 6000 tweets on the #CONV12 hashtag, keeping up with the […]
The functionality of the new Activity Feeds feature introduced in CRM Online R7 / CRM 2011 Update Rollup 5 is built around the concept of following specific records. This allows a very granular level of control for the users to select the specific items from which they wish to see posts on their personal wall. […]